Prysmian Suppliers in Dubai,UAE
Prysmian's brand strategy involves several layers. The company operates as Prysmian Group and sells products under its main corporate brands: Prysmian, Draka, and General Cable For its passive telecom solutions, it has created specific product family brands like xsNet to unify offerings from these different heritage companies under a single, cohesive system for the customer
The xsNet brand is central to their passive FTTH offering. It integrates various technologies and products:
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From the former Prysmian side: SiroccoXS (blown fibre), VertiCasaXS (MDU cabling)
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From the former Draka side: JetNetXS and EaseNetXS (blown cable families)
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Core enabling technologies: BendBrightXS optical fibre
This structure allows Prysmian to present a comprehensive and integrated passive solution portfolio while still leveraging the recognition and specific strengths of its heritage brands

